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Transmission 001 — Decoded

We know buyback backwards.

Thirty-five years pricing, grading and trading devices — from the buy price at the door to the sell price at the exit. Retail to enterprise, B2B to B2C. We tell you what you should actually be doing with a device — and what it's really worth at every step in between.

// The method

Everyone prices forwards. We work back.

Most people set a trade-in price by looking forward and guessing. We start at the exit — where the money actually is — and work back to tell you what to pay at the door. That's the "backwards." It's why the number's right, not hopeful.

SELL PRICE   TRUE VALUE   PARTS VALUE   BUY PRICE
01 · START HERE

Sell price

Where does it exit — and at what ceiling? Resale, refurb, or channel. This sets everything.

02

True value

Grade by grade, honestly. What the device is genuinely worth once tested and sorted.

03

Parts value

The floor nobody prices properly. What it's worth broken, for parts, when it can't be resold whole.

04 · THE ANSWER

Buy price

Now — and only now — what you should actually pay to take it in. Backed by everything above.

If you're setting the buy price first, you're guessing. We remove the guess.
// What we do

Three ways in.

Not "buyback services." Sharper than that — pick the depth you need.

01 — The Review

Backwards Buyback Review

We pull your buy prices apart and show you exactly where margin is leaking — model by model, grade by grade. A clear picture of what you're overpaying and underpaying, and what it's costing you.

02 — The Advisory

What you should be doing

Ongoing counsel on what to pay, how to grade, what to hold, and where to sell. Thirty-five years of instinct on call — through every price cycle, launch and crash the market throws at you.

03 — The Analytics

GSX device intelligence

Live pricing and device data — the GSX platform feeding every decision, so it's not gut feel, it's evidence. Instinct and the numbers pointing the same way.

gsx.co.uk ▸
// The edge

Not a consultant who studied buyback. An operator who's lived it.

Thirty-five years in device buyback and trading. Not theory — the real thing, through every cycle of it. The buy price, the parts, the true value, the sell price, and the bit almost everyone gets wrong: what to actually do with the device once it's in your hands.

No inflated numbers, no borrowed credibility. Just the one thing that's genuinely hard to fake — time in the business, and the instinct that comes with it.

35
Years, buyback & trading
1
Discipline, mastered backwards
Channel open · awaiting response

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Buy, sell, grade, trade or recover value from devices at scale? If your numbers feel like guesswork, they don't have to be. Send a transmission — I'll reply personally.

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